How Font Thickness Affects Readability

People think when they want a certain block of text or pieces of information to be read, or be more visible, they should make it bold and blacker (or increase the font size). But that just makes it less readable.

Take the  first example below. The text is on all black, thinking it would be more readable and better on the eyes. But that just make it less readable and ones eyes goes everywhere because there’s no visual hierarchy.

People scan web pages, and headlines should draw people in to read the next line when it peaks their interest.

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We make websites easy. Whether you’re just starting out or leveling up, we’ll guide you every step of the way.

You’ll always know what’s next

She was disgusted he couldn’t tell the difference between lemonade and limeade.

Fast replies, real people.

It was at that moment that he learned there are certain parts of the body that you should never Nair.

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He went on a whiskey diet and immediately lost three days.

Your goals, clearly understood and executed.

He found the end of the rainbow and was surprised at what he found there.

Fast replies, real people.

It was at that moment that he learned there are certain parts of the body that you should never Nair.

Clarity, speed, and reliability.

He picked up trash in his spare time to dump in his neighbor’s yard.

Now by just adjusting the font thickness, we improve readability and visual hierarchy:

A Website That Works as Hard as You Do

We make websites easy. Whether you’re just starting out or leveling up, we’ll guide you every step of the way.

You’ll always know what’s next

She was disgusted he couldn’t tell the difference between lemonade and limeade.

Fast replies, real people.

It was at that moment that he learned there are certain parts of the body that you should never Nair.

We deliver what we promise.

He went on a whiskey diet and immediately lost three days.

Your goals, clearly understood and executed.

He found the end of the rainbow and was surprised at what he found there.

You talk, we listen. Then we build.

Tomatoes make great weapons when water balloons aren’t available.

Clarity, speed, and reliability.

He picked up trash in his spare time to dump in his neighbor’s yard.

And by adjusting the spacing between the lines, we improve it more:

A Website That Works as Hard as You Do

We make websites easy. Whether you’re just starting out or leveling up, we’ll guide you every step of the way.

You’ll always know what’s next

She was disgusted he couldn’t tell the difference between lemonade and limeade.

Fast replies, real people.

It was at that moment that he learned there are certain parts of the body that you should never Nair.

We deliver what we promise.

He went on a whiskey diet and immediately lost three days.

Your goals, clearly understood and executed.

He found the end of the rainbow and was surprised at what he found there.

You talk, we listen. Then we build.

Tomatoes make great weapons when water balloons aren’t available.

Clarity, speed, and reliability.

He picked up trash in his spare time to dump in his neighbor’s yard.