Products Launched
More than a page builder
These are digital products I created and launched solo — from the first idea to the sales page, the funnel, the email sequence, and the customer support. Building them taught me to wear every hat: designer, copywriter, marketer, tech guy, product owner.
Core Skills Utilized
Timeline — 2010 to 2016
Five products. Built and sold independently.
1. WP Spire
A WordPress sales and squeeze page builder theme — built before page builders were mainstream in the IM niche. Multiple preset designs, designed for internet marketers who needed fast, varied landing pages across different campaigns and niches.
Roles
Key Achievements & Tasks
- Designed all templates from scratch — layouts, buttons, badges, and page elements.
- Crafted the entire sales page and wrote all the copy.
- Built the funnel: giveaway → one-time-offer page.
- Installed and configured autoresponder script on a self-hosted server.
- Set up the full email welcome and follow-up series.
- Built and managed an affiliate system.
- Gathered testimonials highlighting support quality and product value.
Customer Testimonials
2. WP Link Tracker
A WordPress plugin that tracks clicks, renames and rotates links, appends sub-IDs on the fly, and converts keywords in posts into tracked links. Built for marketers running campaigns across multiple platforms who needed to know which source drove the most clicks.
Roles
Key Achievements & Tasks
- Defined the full product spec — feature set, user flows, and edge cases.
- Created detailed UI mockups to hand off to the commissioned developer.
- Managed development and QA testing against the spec.
- Wrote the sales page copy from scratch.
- Set up and managed an affiliate program.
3. IM Templates Supreme
A polished template pack for internet marketing sales pages — clean, professional-looking designs at a time when most IM templates looked dated. Included page elements like badges, boxes, and buttons in addition to full page layouts.
Roles
Key Achievements & Tasks
- Designed all templates and page UI elements (badges, boxes, CTA buttons).
- Crafted the full sales page copy.
- Built the giveaway-to-OTO funnel flow.
- Installed and configured the autoresponder script.
- Set up the email follow-up series.
- Ran and managed an affiliate system.
4. Karbon
An HTML squeeze page template bundle with a distinctive design — a prominent arrow pointing directly at the opt-in form to maximize conversions. Built to handle the full top-of-funnel job: grab attention, drive the opt-in, and move people into the follow-up sequence.
Roles
Key Achievements & Tasks
- Designed the full bundle of squeeze page templates.
- Created multiple squeeze page variants for split-testing.
- Built the complete giveaway-to-OTO funnel.
- Installed and configured the autoresponder script.
- Set up the email follow-up series.
- Ran and managed an affiliate system.
5. Multi Custom Rating
A WordPress plugin for adding multiple custom reaction buttons to posts — think early “react” buttons before platforms made them ubiquitous. Visitors could click a single button to send feedback, with click counts shown on the front end and full analytics in the admin dashboard.
Roles
Key Achievements & Tasks
- Conceived the full feature set and interaction model.
- Designed the UI for custom “react” buttons (icons, images, or text labels).
- Designed the admin dashboard for click analytics.
- Commissioned and managed the developer to build the plugin.
- Tested placement logic: display controls for specific posts, pages, and post types.
Skills Gained
What Building Solo Taught Me
Skills gained doing this. Not from a course. From shipping real products and dealing with real customers.
Product Design & Page Building
- Layouts and templates designed from scratch — structure, flow, visual hierarchy.
- Color, typography, and visual elements with branding and usability in mind.
- Reusable sales page templates for internet marketers.
- UI mockup creation for plugins commissioned to developers.
Sales Funnels & User Flow
- Full funnels: opt-in pages, lead magnets, OTO offers, upsells.
- Different entry points: free lite versions that led to paid upgrades.
- Plugin UI/UX flows: how users would interact step by step.
- CTA placement and friction reduction to improve conversions.
Copywriting & Messaging
- Sales copy, headlines, and bullets written benefit-first.
- “What happens next?” logic to guide users down the page.
- Messaging adjustments based on real user feedback and confusion points.
Email Marketing
- Autoresponder series on self-hosted and third-party platforms.
- Welcome sequences, promotional emails, follow-up drip campaigns.
- Opt-in integration tied to purchase and download flows.
Technical Setup & Integration
- Hosting, domains, DNS, and WordPress installs managed manually.
- PayPal payment gateway integration for product purchases.
- Third-party scripts: autoresponders and affiliate platform setup.
- Self-hosted email tools — server config and deliverability basics.
- Custom link-tracking plugin spec and development oversight.
User Support & Documentation
- Step-by-step tutorials for non-technical customers using free HTML editors.
- Written guides and tutorial videos to reduce support load.
- Documentation updated from real support tickets and confusion patterns.
- Beginner-friendly instruction designed to be action-oriented.
Let’s Talk
Want something built with this much care?
Whether it’s a website, a product, or a full funnel — I bring the same hands-on approach to every project.