I Don’t Just Build Pages
I Build Tools

You know traffic is coming in, but not the story behind it — which buttons got clicked, what path someone took before they left, which campaign actually brought them in. Visitor Trails shows a visitor’s full page journey and click activity in plain terms, plus built-in dynamic tagging (that ?tt= you’ll see on links across this site) so the dashboard shows exactly which link or campaign drove that visit.

Why I built this: standard analytics tools bury that answer behind reports and dimensions that take real effort to piece together — even for me, as the person who builds the pages.

The WordPress admin menu gets overwhelming fast — a long flat list with no way to group related items or create visual breathing room. That friction adds up daily, even for someone who works in the backend all the time.

Why I built this: even as a developer who lives in wp-admin, the default menu wore me down. A small build with an outsized effect on daily tolerance.

Duplicate a page a few times and rewrite the copy, and the images get left behind — still showing whatever the original page had. Sometimes real photos aren’t ready yet, so placeholders go in instead. With 10+ location pages needing the same swap, that means opening every editor screen one at a time. Bulk Image Assigner lets AI drop in placeholders while building, then swaps them across multiple pages at once from a single screen.

Why I built this: born out of that exact cycle — duplicate, rewrite, forget the images, fix later. This collapses “fix later” into one screen instead of ten.

The normal fix is visiting each page individually, or re-running AI generation and hoping it doesn’t disturb everything already dialed in. Block Inserter takes one HTML block, lets you specify exactly where it should land, and pushes it across every targeted page at once.

Why I built this: AI can add a missing section too, but it has to run through and read each page first. When you already know the exact structure, inserting the block directly is instant instead.

AI can design a great-looking page quickly, but getting that design working inside WordPress is its own job. Without a theme built for that handoff, every AI-designed page turns into a manual porting exercise. This theme closes that gap, so what AI designs is close to production-ready from the first paste.

Why I built this: off-the-shelf themes aren’t built around an AI-first workflow. This one is.

Creating pages one at a time doesn’t scale, especially for many similar pages like locations or services. AI can generate the content, but turning dozens of JSON files into real pages one by one is still slow — and with ACF, every field has to exist before content can even be assigned.

Why I built this: content generation was already fast; turning that into real pages was the bottleneck. The ACF-free version aims to remove the last manual setup step.

AI-generated landing page copy rarely nails every section on the first pass. The usual fix is re-prompting the whole page, or tab-switching to fix one section and pasting it back in. Copy Tweaker lets you tweak copy part by part, right on screen, with its own tonality, vibe, and framework per part.

Why I built this: built directly out of the tab-switching pain of fixing one section’s wording.

Real estate agents need quick, professional graphics for every new listing to post on social media, but designing them one by one takes time. Listing Graphics Generator takes the listing details and outputs downloadable graphics ready to post, fast.

Why I built this: still a prototype, built to remove the manual graphic-design step that comes with every new listing.

Real estate agents often have messy, unorganized MLS text and nothing built to turn it into something presentable fast. Listing Page Generator takes that raw text and generates a full listing landing page in under 3 minutes, no manual formatting or page building required.

Why I built this: agents move fast on new listings, and waiting on a manually built page slows that down. This turns messy source text directly into a ready page.

Most online palette tools show colors on abstract shapes, not anything resembling a real website — hard to judge how it’ll actually feel once applied to real sections and real industry language. Color Palette Adjuster applies palettes to real, ready-made page sections instead. It also works as a client-onboarding step: letting clients pick their own site colors gives them that “I picked it” sense of control before the build even starts.

Why I built this: abstract previews never translated to how a site actually feels once built.